Amanda is the founding editor of Sonima.com in New York City. She has experience at a variety of top health brands including Shape, Men's Health, and Prevention magazines. After spending eight years working at major publishing companies, she was thrilled to shift gears to launch Sonima and build a brand committed to a balanced and thoughtful approach to fitness, food, and mindfulness. She is passionate about wellness and feels fortunate to have found a career in which doing yoga is part of the job description. She received her bachelor’s degree in magazine journalism at Northwestern University. She currently lives in Arizona with her husband Jordan. You can follow her on Twitter @amandajedeikin.